Pininfarina S.p.A. (short for Carrozzeria Pininfarina) is an Italian car design firm and coachbuilder, with headquarters in Cambiano, Turin, Italy. The company was founded by Battista "Pinin" Farina in 1930. On 14 December 2015, the Indian multinational giant Mahindra Group acquired 76.06% of Pininfarina S.p.A. for about €168 million.

Pininfarina is employed by a wide variety of automobile manufacturers to design vehicles. These firms have included long-established customers such as FerrariAlfa RomeoPeugeotFiatGMLanciaMaserati, and NamX, to emerging companies in the Asian market with Chinese manufactures like AviChina, CheryChangfengBrillianceJAC and VinFast in Vietnam and Korean manufacturers Daewoo and Hyundai.