Development of the W Motors brand took seven years. European auto manufacturers Carrozzeria ViottiMagna SteyrRUF Automobile and StudioTorino were involved in W Motors's development. Initial investment topped US$13 million, some of which came from FFA Private Bank of Lebanon, who became a stakeholder in the company.

W Motors was founded in Lebanon in July 2012.

A Lykan HyperSport photographed at Port Hercule in Monaco

W Motors launched its first prototype model, the Lykan HyperSport, at the Qatar International Motor Show in January 2013. Shortly thereafter, the company moved its headquarters to Dubai, in the United Arab Emirates (UAE).

Also in 2013, Universal Studios ordered twelve Lykan HyperSport stunt cars to appear in the film Furious 7, one of which is available for public viewing at the W Motors Gallery in Dubai. It is the most expensive car ever featured in the Fast and the Furious films, though the vehicles seen on screen were driveable stunt models rather than production vehicles. The Lykan HyperSport's first pre-production model debuted at the Dubai International Motor Show on 5 October 2013.

Other venues where the Lykan HyperSport was displayed include the Dubai International Boat Show in the United Arab Emirates; the Historical, Vintage, and Classical Cars Museum in Kuwait; and Cohen&Cunil in MarbellaSpain.

The road-ready model of Lykan HyperSport premiered at Top Marques Monaco in April 2014. The Lykan HyperSport officially went on sale in December 2014. Limited to 7 units, the HyperSport was priced at $3.4 million and was manufactured in TorinoItaly.

Founder Debbas announced in April 2015 that W Motors would be opening an automotive design academy, W Design School, in 2017, which has been delayed to 2020 with the upcoming W Motors factory. Also in April 2015, Furious 7 debuted, featuring the Lykan HyperSport.

In June 2015, the Abu Dhabi police purchased a Lykan HyperSport.

W Motors had a three-person automotive design team as of 2012, all graduates of the transportation design degree program at Coventry University. It operates several facilities in Europe, with its main production facility in Torino, Italy, and has collaborated with international partners and suppliers from the automotive industry, including Magna SteyrStudioTorinoRuf Automobile, Novasis Ingegneria, ID4Motion, and the University of Tokyo in the technical field, and Franck Muller Watches and Quintessentially Lifestyle Concierge Services in the luxury field.

The company's second model, the Fenyr SuperSport, debuted in November 2015. Two SUV models, which were to be built in the UAE and have a price range of US$200–300K, were set to debut in April 2016, at the Beijing International Automotive Exhibition. A sedan, whose model name has not been announced, was scheduled to debut in 2015 or 2016; it would have had a US$200,000 retail price. Neither the SUVs nor the sedan have been confirmed as future production lines.

W Motors planned to its factories and manufacturing facilities to the port city of Jebel Ali in the UAE sometime in 2016. The plant was expected to make over 200 cars per year by 2017, when production of the sedan and SUV lines were intended to begin. It would have been the first automotive manufacturing facility in the region with on-site R&D, and was intended to include a test track. W Motors confirmed in September 2017 that the facility would be delayed until 2020.

The company also revealed in September 2017 that the Fenyr SuperSport's road-legal model would debut in November of the same year, along with the opening of a new showroom in City Walk 2. They also teased a new model, planned to be revealed in 2018, which would be priced around US$500,000 and will compete with the likes of the Lamborghini Aventador SV or the Ferrari F12.

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