H.F.S. Morgan quit the Great Western Railway in 1904 and co-founded a motor sales and servicing garage in Malvern Link. In 1909 he designed and built a car for his own use. Previously he developed the first independent front suspension in the engineering shop of Malvern College. He began production a year later and the company prospered. Production of three wheelers approached 1000 by WW1 and quickly resumed with both racing and touring models. Morgan's first four wheeler came in 1935 with three wheelers phased out in 1952. Morgan continued to run it until he died at age 77 in 1959.

Peter Morgan, son of HFS, ran the company until a few years before his death in 2003. He was replaced as chairman by Alan Garnett, a non-family director, from 2003 to 2006. After Garnett's resignation, a four-man management team was established.

Charles Morgan (son of Peter), Matthew Parkin, Tim Whitworth and Steve Morris made up the new management team, and in 2010, after Parkin's resignation, Charles Morgan was named managing director. In 2010, the MMC became dormant and all assets were sold to a new company called Morgan Technologies for an unpaid 15 million and which took over all the former assets of the Morgan Motor Company, Aero Racing, the Morgan M3W Company and all other companies bearing the Morgan name. This cured the negative equity that had occurred over the Charles Morgan tenure. UK Company House

In January, 2013, Morgan was removed as managing director, replaced by Morris, but continued as strategy director until October 2013 when he was removed both as an employee and member of the board of directors.

At the end of 2013, the shareholders appointed Andrew Duncan, a local solicitor and very close friend of the late Peter Morgan, as chairman. In 2016, he resigned as chairman and company director and was replaced as chairman by a new director, Dominic Riley.

In January of 2016, the Company was once again UK government funded by a £6 million grant by the British Government after a series of visits from UK politicians and Royals. In August of 2018, the name of Morgan Technologies, was allowed to change its name back to The Morgan Motor Company while the original company, founded by HFS Morgan in 1957, had its name changed to a numbered company and accordingly registered at UK Companies House.

For most of its history, the company was owned by the Morgan family. A press release dated 5 March 2019 announced the acquisition of a majority stake in Morgan Motor Company Ltd by the Italian investment group Investindustrial. Though it was announced that as a part of Investindustrial's investment, management and staff were rewarded with shares in the company, this appears nowhere in the information registered at Companies House. And though it was also announced that the Morgan family retained a minority shareholding and would continue to be involved in the company this does not appear on any statement filed with Companies House. The price of sale was approximately the amount of the 2016 government grant which was used, at the time, to purchase back the land and buildings on Pickersleigh Road, that had been sold in 2005/6 to fund the company.


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