In 1961, Sir Williams Lyons released a ‘cornerstone’ product which would be the most exciting Jaguar since the XK120. First previewed at the Parc des Eaux Vives, and later launched at the Geneva Auto Show, the breathtaking E-Type was highly desired among the press. The car’s styling, clearly influenced by Jaguar’s motor sport products, combined with sporting performance and an affordable price to give the E-Type huge appeal. It became Jaguar’s leading product, with almost 5000 examples being made each year.