Audi by Pininfarina

Design shapes the world and this is what Pininfarina has been doing since ever, being one of the main players in the development of design around the world. The design philosophy of Pininfarina originates from our Founder, Battista Pinin Farina. His work was always breading a meditated approach to the projects, where aesthetic choices were filtered by technical reasoning. This quest for the right equilibrium between emotions and reasons, together with a constant quest for beauty and elegance, are the pillars of our working philosophy.