Cadillac by Pininfarina

Pininfarina S.p.A. (short for Carrozzeria Pininfarina) is an Italian car design firm and coachbuilder, with headquarters in Cambiano, Turin, Italy. It was founded by Battista "Pinin" Farina in 1930. On 14 December 2015, Mahindra Group acquired Pininfarina S.p.A. for about €168 million.

Pininfarina is employed by a wide variety of automobile manufacturers to design vehicles. These firms have included long-established customers such as Ferrari, Alfa Romeo, Peugeot, Fiat, GM, Lancia, and Maserati, to emerging companies in the Asian market with Chinese manufactures like AviChina, Chery, Changfeng, Brilliance, JAC and VinFast in Vietnam and Korean manufacturers Daewoo and Hyundai.

Since the 1980s Pininfarina has also designed high-speed trains, buses, trams, rolling stocks, automated light rail cars, people movers, yachts, airplanes, and private jets. With the 1986 creation of "Pininfarina Extra" it has consulted on industrial design, interior design, architecture, and graphic design.

Pininfarina was run by Battista's son Sergio Pininfarina until 2001, then his grandson Andrea Pininfarina until his death in 2008. After Andrea's death, his younger brother Paolo Pininfarina was appointed as CEO.

At its height in 2006, the Pininfarina Group employed 2,768 with subsidiary company offices throughout Europe, as well as in Morocco and the United States. As of 2012, with the end of series automotive production, employment has shrunk to 821. Pininfarina is registered and publicly traded on the Borsa Italiana (Milan Stock Exchange).